Marketing Mix Plan for Thunder Road Beer

Question: Discuss about theMarketing Mix Plan for Thunder Road Beer. Answer: Target Market Positioning Drinking beer is a craze for the youths throughout the different parts of the world and therefore it becomes evident top target the people of ages between 21 years old to 35 years of old. Different places of Australia have been selected to attract the consumers towards the businesses (Adams, 2014). The targeting of these market segments will help in increasing the profitability as well as the productivity of the entire firm. The concepts of targeting, segmentation and positioning help in the evaluation of the business process to a great extent. The target markets are primarily the pubs, disco and the malls at different places as it helps in the gathering of a large number of the youths. The identification of the target market is of great importance as it helps in selecting those particular consumers which can enhance the selling of the products to a large extent. Moreover, drinking beer is seen as the desired trend among the people throughout different parts of Australia and it there fore presents the opportunity to increase the overall productivity of the organization to a large extent. The craze of drinking beer has been seen in most of the youths and therefore, the youths needs to be targeted in order to increase the overall productivity as well as the profitability of the concerned organization. Positioning Strategy Creation of the brand image is supposed to be of immense importance as it helps in developing a strong relationship with the customers regarding the quality of the products and the pricing strategies. Offering of the good quality of beer having a different taste from that of the beer offered by different other firms will help in attracting the people (Kendrick, 2010). Moreover, the establishing of the effective and skilled employees will help in assisting the customers as per their satisfaction and this establishes a strong relationship with the clients. Development of the brand image critically reflects delivering of the good quality of the products and services to all its customers. Different types of the advertisements and promotions are considered to be of great importance for the development of the brand image of the firm. Attaining a suitable position throughout the targeted market segments helps in establishing the trust among the customers regarding the quality of the product s and services. Moreover, there exists crucial need to assists the customers with great ease as it increases the reliability of the customer. Providing best and superior quality of beer will help in acquiring the top most position oaf the firm within the competitive market segments. Marketing Mix Strategies Product Thunder Road has a unique quality than other beer brands. It has been evaluated that, the taste of the product is great and even healthier than other brands (Mintzer Magazine, 2013). And thus for its uniqueness in taste, the brand is spreading globally; even the price is also affordable. The flavor and aroma of all the products of Thunder Road are mind blowing. People felt the refreshing aroma, its bitter taste, slightly hopped, sometimes heavily hopped, dark color, and the other flavors present in it. Moreover, the differentiation in the similar product available at different companies will help in attracting the customers toward the firm. Price Maximum people have a demand for quality products and of affordable pricing, which will be tasty, and somehow reasonable or affording. Thinking of this, Thunder Road made this possible for beer lovers. In simple, its price is lower as compared to other brands. Differentiation in the pricing strategy will help in evaluating the overall profit for the firm concerned. There needs to be some exciting pricing strategies set for the selling o the beers as it can directly appeal to the customers regarding the purchasing of the products. Promotion The product is spreading globally, for its upcoming profits and promotions, through Television advertisement, Newspapers, Social media sites such as Facebook, Twitter. The social media users are increasing in large numbers rapidly and it, therefore, becomes imperative to promote the products effectively throughout different parts of the world with the help of social media platforms (Sambargi Gopal, 2016). The use of the latest technologies provides the desired elevation in the execution of the work processes of the concerned organization and makes it suitable for the products to reach the customers. Personal branding has been done with the help of the social media and the use of the celebrities will help in drawing the attention of the customers toward the particular product. Place Thunder Road is providing us their services in Melbourne, Sydney, and throughout Australia. The malls as well as the cinema halls, are considered to be the most effective places for the selling of the beer as it helps in gathering a large amount of the youths which can finally increase the selling the products. They are trying to their best to avail us their services in other countries too. Selection of the suitable place plays the major role in the development of the work processes of the organization. Many of the companies are using online platforms for selling their respective products directly to the customers but beer cannot be sold directly and therefore it can be promoted with the logo of Soda throughout different consumers. Evaluation and Control Evaluation of Thunder Road helps to reflect implementations on different strategies. The companys achievement depends on upon evaluation and control. It is called to be the last step of a decision maker in management (Soopramanien, 2010). Describing, presenting all includes this process. Marketing budgets and market share falls under control. They are somehow like the key for the success of a company or organization. The monitoring of the entire marketing plan helps in identifying that the marketing activities along with the business processes are moving on the right track. Implementation Schedule This consists of the activities that are to be carried out for the implementation of the marketing plan. This includes consulting of the team, the introduction of the latest services and evaluation of the different business procedure. Gantt Chart Main Activities/ Stages Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Analysis of the market and situation Analysis of competitors Analysis of consumers Ventures PESTLE and SWOT analysis Segmentation of the market Development of market strategies Price Product Place Promotion Execution Conclusions The paper concludes the effective marketing plan for thunder road Beer in different parts of Australia with effectual strategies. The use of the elements of marketing mix plays the major role in marketing the products to a wide area of the targeted market segments. The paper reflects the strategies regarding the execution of the marketing plan with the help of the Gantt chart. Personal branding has been done with the help of the social media and the use of the celebrities helps in drawing the attention of the customers toward the particular product. The effective means of promotions plays major role in the development of the business processes of the concerned organization to a great extent. Recommendations The recommendation includes development and socializing a worldwide market plan, or global market plan faster. There needs to be improvement regarding the improving the quality of the products as to enhance the health conditions of the consumers. Moreover, the company needs to use the differentiation in the pricing strategies as compared with the other brands as to enhance the selling of the beer in large numbers. Effective use of the social media needs to be done as it helps in promoting the products to a wider area of the audiences which finally brings positive outcomes for the firm. One of the most important things is that there are several companies whose products affects the health condition of the customers and in order to create its reputation, Thunder Road needs to make people assured regarding the quality of its products. The promotions are of great importance as it helps in spreading the benefits of using the products to a wider area of the people. References Adams, M. (2014). Latest Developments in Officers Duties of SMEs.Journal Of Business Systems, Governance Ethics,6(3). https://dx.doi.org/10.15209/jbsge.v6i3.207 Kendrick, R. (2010).Cyber Risks for Business Professionals. Ely: IT Governance Pub. Mintzer, R. Magazine, E. (2013).Online Coupon or Daily Deal Business. New York: Entrepreneur Press. Sambargi, S. Gopal, R. (2016). Predicting Online Buying Using Shopping Orientation - a Study on Online Grocery Shopping among Women.PES Business Review,11(1), 35. https://dx.doi.org/10.21842/pes/2016/v11/i1/108930 Soopramanien, D. (2010). Conflicting attitudes and skepticism towards online shopping: the role of experience.International Journal Of Consumer Studies,35(3), 338-347. https://dx.doi.org/10.1111/j.1470-6431.2010.00945.x